Digitalization is among the key elements that contribute to a company’s growth. It is actually more than the treatment of newspaper and employing computers to log info – it can be about creating a new way of doing business that focuses on customer satisfaction, internal interaction, and the flow of information. It is about being better, gaining presence over company spend and making decisions with correct numbers, as well as connecting your entire team to a common mission that drives scalable growth.
It is a dynamic procedure that improvements the ways firms create and capture worth in the marketplace. This may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms must be constantly conscious of digitalization’s impact on their BMs and the encompassing business environment.
To explore the impact of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees employed in two distinct industries, motor vehicle and videos. Due to the fact that both industries are seen as different organization models, this kind of research design allowed for an in-depth comparison of how digitalization impacts the building blocks of the firm’s BM.
The selection interviews revealed that in the media industry, the impact of digitalization was felt most clearly in connection with value creation and value capture factors. This was largely due to the fact www.cloudycrowd.net/2021/12/06/the-concept-of-distinctiveness-in-business-digitalization/ that the videos industry areas strong emphasis on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.